Direction that moves people.

Strategic Planning, Alignment, and Change Leadership for Law Firms

Success through growth and transition requires more than good intentions. Leadership teams need time, structure, and the right conversations to set direction and bring people along.

I work with law firm leaders to help shape direction and guide strategy during planning cycles, leadership transitions, and moments of meaningful change. In doing so, leadership teams gain clarity, align people around direction, and move forward with confidence.

The People Side of Strategy

Strategy only succeeds when people understand it, believe in it, and know how to act on it. My approach helps law firm leadership teams facilitate the right conversations, surface key perspectives, and build structures that bring direction to life.

Core Offerings

  • Strategic Planning + Alignment

    Strategic Planning + Alignment

    Helping leadership teams clarify direction and align around priorities that guide decision-making and execution.

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  • Change Leadership

    Supporting leaders as they lead through uncertainty, communicate change, and keep people moving forward together.

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  • Facilitated Experiences + Keynotes

    Facilitated Experiences + Keynotes

    Designing and leading workshops, retreats, and keynotes that create shared understanding and momentum.

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  • "Brie didn't just give us a plan; she gave us clarity, confidence, and a roadmap to success. Her strategic foresight and change management expertise have been transformative. We're not just following a plan; we're pioneering our future with purpose."

    Courtney, Managing Partner of a Full Service Midwest Law Firm

  • "Brie brought creativity, clarity, and focus to our leadership discussions, helping us align on a forward-looking plan that was both simple and actionable. Her ability to unite our diverse group of leaders around a shared vision made all the difference."

    Mike, Chief Operating Officer of a Boutique Chicago Law Firm

  • "Brie is a fantastic facilitator and presenter. She makes discussions feel productive and engaging, keeping everyone on track while encouraging real collaboration. Her presentations are clear, insightful, and always leave the audience with useful ideas they can act on."

    Deb Knupp, Managing Director of GrowthPlay

  • "Brie’s signature blend of business savvy and intuitive empathy make people excited about shaking up the status quo. She expertly guided our team in designing a strategic plan that not only positioned our firm for growth but also sparked genuine enthusiasm about our future."

    Allison, Director of Marketing of a Mid-Sized Law Firm

  • "Brie’s deep understanding of the legal industry and her ability to connect the dots strategically have been invaluable to our growth. She doesn’t just offer insights—she actively engages our clients in the process, helping us design products and services that truly address their evolving needs. Partnering with her has been a game-changer for our business."

    Gina, CEO of a Dallas-Based Professional Services Firm

  • "Brie is the ideal coach for anyone looking for tailored, practical advice that gets results. From coaching professional services leaders in change management to up-and-coming partners looking to grow their books of business, Brie’s empathy and diverse industry experience makes her adaptable to meet the needs and objectives of her coachees."

    Holly Barocio, Managing Director of GrowthPlay

About Me, Brianna Leung

I founded Red Bird Strategy in 2015 to help law firms and professional organizations create strategies that truly stand out and drive meaningful results. My approach blends a deep understanding of law firms and professional services organizations with a commitment to aligning people, processes, and goals.

I believe great strategy goes beyond creating plans. It’s about bringing people together, equipping leaders to succeed, and turning ideas into action. My focus is on crafting solutions that drive real results—supporting your people, strengthening client relationships, and preparing your firm for the future.

I encourage you to read my bio and reach out to talk about the changes on your horizon.